Trade Marketing Manager—Wholesaler (Wine Jobs: Sales & Marketing)

  Treasury Wine Estate

  China, Shanghai

PURPOSE OF ROLE:

• This role is responsible for the
• Development, delivery and execution of trade marketing activity for wholesaler channel
• Delivery of every piece of non-ATL related brand content, POS & trade presenters as the full set of toolkits
• Takes the core brand activity and then makes it work across wholesaler customers
• Developing the go to market strategy and clear picture of success for sales execution

KEY RESPONSIBILITIES & ACCOUNTABILITIES:

• Develop, manage and execute ‘in full & on time, with excellence’ (IFOTWE) the BTL elements of all key brand programs.
• Budget management and continuous tracking of $A&P spend for agreed projects with fair ROI calculation
• Develop, manage and execute IFOTWE all ad hoc and ‘off the plan’ activities.
• Develop, manage and execute IFOTWE agreed sponsorship leverage programs.
• Closely monitor execution of key programs to capture leanings and drive for continuous improvement
• Build strong relationships with internal stakeholders to ensure clear communication, direction and execution of marketing programs
• Actively participates in continuous improvement around culture and personal development.
• Manage and nurture agency relationships – Design, execution and experiential, to achieve best results as well as seeking to bring new ideas to the table.
• Development and delivery of all relevant communication touch-points for sales execution.
• Develop and delivery of all relevant toolkits for sales execution.
• Input into development of key portfolio initiatives – with the viewpoint as the trade marketing expert
• Input into annual brand planning process – with the viewpoint as the trade marketing expert
• Develop and drive new initiatives based on channel and trade insights
• Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety

QUALIFICATIONS & EXPERIENCE:

• MCG brand or trade marketing experience, 5+ years preferred
• FMCG sales experience will be beneficial
• Proven leadership and influencing skills to drive delivery of business objectives
• Strong project management & planning skills
• A clear and confident communicator who can build strong relationships
• Ability to work autonomously and self-regulate workflow and approvals as necessary
• Proven experience in creation and implementation of trade marketing projects
• Experience in managing agencies
• Experience in managing $A&P budgets
• Ability for multi-task functions and self-motivation
• Strong capability of Powerpoint and Excel with good presentation skills

How To Apply