PR Manager-North Asia, A Global Leader in Wine (Wine Jobs: Management & Administration)

Our Client is one of the world's largest wine companies, listed on the Australian Securities Exchange (ASX). They are focused on four principal regions across the world: Australia and New Zealand, the Americas, Europe and Asia.

Their iconic wines are sold in more than 100 countries across the world. They employ more than 3,500 talented people across the globe.

• To develop and execute PR campaigns in the North Asia region that support delivery of business objectives and strategic priorities.
• To ensure regional PR campaigns are executed with delivery against measurable ROIROI targets.
• To work collaboratively with Brand, Marketing and Corporate Communications Teams to ensure that strategic brand campaigns are delivered effectively in the region, driving brand awareness and engagement.
• To act as a leader within internal PR 'agency''agency' ensuring that global brand and pan-regional PR campaigns are effectively delivered.
• Responsibilities for managing key brand-related media including, where appropriate:
• Wine media
• Trade media
• Lifestyle media
• Consumer media
• Key luxury publications
• Digital and social media
• Industry KOLsKOLs, critics and educators
• Other brand contacts for collaboration opportunities
• To provide strategic advice and consultancy to senior leaders on PR strategy and brand campaigns across Asia.
• To manage external PR agencies and internal resource, as appropriate, ensuring appropriate efficiency,expertise and return-on-investment is delivered.

• Fluency in English and Mandarin Chinese for effective business communications.
• Relevant university level, PR or Communications qualifications.
• Minimum 8-10 years' experience in brand or corporate communications.
• Minimum 8-10 years' experience working in a public relations/agency or business environment.
• A strong understanding, experience or personal interest in wine and consumer lifestyle.
• Excellent written and technical skills across a variety of media.
• A proven track record of delivering strategic and creative (brand or corporate) campaigns.
• A creative, strategic and lateral thinker.
• An ability to work flexibly to accommodate market influences and events.
• An ability to build, manage and maintain effective stakeholder relationships.

• North Asia sector responsibility and exposure
• International working environment with an inclusive and inspired team