Brand Manager (Wine Jobs: Sales & Marketing)

Full Time

  Jebsen Beverage (China) Co., Ltd.

  Shanghai-Huangpu District, Shanghai

Jebsen Group established Jebsen Wines in Hong Kong in 1990 and now has offices in Hong Kong, Macau, Guangzhou, Shanghai and Beijing. It has grown into a large-scale independent wine importer and distributor, and is also the largest in mainland China. One of the importers. Jebsen Wines' diversified product portfolio includes high quality wines, premium spirits and mineral water. In addition to the successful participation in the branded wine market, Jebsen Wines has also entered the exciting Bordeaux first-class market in Greater China. In addition, Jebsen Wines is also committed to investing or holding a number of wine brands, such as Mount Athos, Australia. Margaret River amphibious mountain and San Mia, Chile.

Jebsen Beer – distributes a range of world-renowned premium imported beer; its own brand, Blue Girl Beer, has been one of the top imported beer brands for many years and is now one of the top three high-end beer brands in Taiwan.

Salary: Negotiable, the above salary is for reference only, we will provide salary matching the actual qualification of the candidate;

Reports To: General Manager

Job Overview Key Responsibilities:

  • Initiate the innovation and development of 'Jebsen Wine Estate (JWE)' in China. Support General Manager to develop JWE brand and the category in China, and demonstrate JWE for great success in PRC. Strong commitment to the growth for business.
  • Develop and execute branding and marketing strategy and plan to drive brand growth, based on consumer and channel partner insights
  • Work very closely with sales team and channel partners to plan and execute sales expansion and drive commercial results
  • Analyze sales, market and consumer data to economic manage the business and develop annual brand plans that ensure long-term brand growth; have a strong understanding of category including key drivers, overall competitive framework, and brand / product landscape.
  • Develops portfolio budgets that effective and efficiency execute key brand strategies, and manages spend within budget 
  • Initiate and implement the brand building activities.
  • Develops and maintains brand standards and annual plans with clear brand positioning and execution guidelines
  • Consults with Finance to include system-wide pricing, price promotion, price/volume/mix analysis, and variance to plan analysis  
  • Acts as the creative force and the passionate brand ambassador to internal and external constituents
  • Directs activities in public relations, creative functions, and event management 
  • Builds collaborative relationships with Principals, Sales, Finance and Operations 
  • Leads cross-functional Portfolio initiatives as assigned
  • This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

Job Requirements:

  • 7 years and above experience in Product marketing or innovation from FMCG industry; The successful candidate will need to have great creativity, drive, passion, with ability to influence cross function and mobilize internal / external resources to achieve brand ambition;
  • Bachelor degree or above similar major in Business Marketing and/or Commerce other degrees will also be considered
  • Evidence of promotion to higher levels of responsibility in the marketing function is required.
  • Demonstrated experience in conducting business across multiple complex projects and strategies.
  • Able to work under pressure and drive for sustainable performance.
  • Skilled in the use of MS Word, MS PowerPoint and MS Excel at an intermediate level; 
  • Proficient in English preference
  • Strong in operating computer software (eg MS Word, Excel, Powerpoint).
  • Frequent travel is required.

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