Assistant Trade Marketing Manager (Wine Jobs: Sales & Marketing)

Key Responsibilities and Job-Related Characteristics:

1. Assisting Trade Marketing Manager in implementation of trade marketing and brand activities - MAC ON (Small Trendy Bar & Family KTV )
• Work with Division sales force and Marketing Department closely in developing regional specific trade activities so as to satisfy the local team needs
• Drive realization of sales target and enhance brand image in trade through effective coordination and implementation of quality merchandising/promoters training
2. Working closely with the Customer Marketing & Regional in-field team in planning and implementing local promotional activities and initiatives to meet specific market needs
• Plan, co-ordinate, implement & evaluate the promotional programs
• Provide the feedback of the field situation and initiate improvement proposal to ensure the final results meet consumers need
3. Coordinate with respective Customer marketing and Brand teams if needed for contract outlets merchandising and image design
4. Consolidation of sales and marketing report; Trade Marketing expense planning, management and controlling
• Consolidate and analyze the sales operation information to support region in working out the executable plans
• Monitor, forecast & audit sales situation and market environment
• Manage and control trade marketing expenses centrally for the region
• Responsible for gathering market intelligence information (competitors’ activities, pricing, sales channel) and send monthly/quarterly reporting to HQ
5. Overall in-charge of ordering, production, forecasting, distribution and control of POP/POI materials
• Manage the marketing services organizations such as event agencies, designers, printings, promotions companies
• Liaise and negotiate with promotional agencies to meet pre-set marketing goals and objectives
• Coordinate marketing materials eg. POP, POI, POS management as well as PO release, etc
6. Drive purchasing activities for products managed locally
• Screen and pre-select potential suppliers through the supplier qualification process
• Conduct supplier visits
• Build and administer Request For Quotation
• Lead negotiations with suppliers
• Monitor contract/PO compliance and assist in defining corrective actions to improve contract compliance
• Measure supplier performance on all deliveries