Brand Ambassador (Wine Jobs: Sales & Marketing)

  Treasury Wine Estates

  Shanghai, Shanghai

Primary Purpose of Role

To educate & share the narrative of the TWE brands & wines to strengthen engagement across internal stakeholders, distributors, customers, consumers & media. Driving profitable growth & distribution of the focused portfolio whilst growing, enhancing & protecting brand awareness & equity.

KEY RESPONSIBILITIES & ACCOUNTABILITIES include the following.  Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Brand & Wine Education: 
• Lead training, education & immersion across China
• Develop & implement customer & region specific education & training programs to ensure regional & customer goals are meet.
•  Ownership in the development & delivery of brand training tools & practices used by consumers & trade.

Consumer Events & Public Relations: 
• Support the execution & delivery of localized events & public relations initiatives as the brand Representative; becoming the face of the brand in the absence of winemakers. 
• Develop & support strategic luxury brand activation as agreed with local field managers & the Penfolds brand manager. 
 Business Development Support:
• Support the sales team identified growth opportunities within key segments & customers.
• Work with relevant sales & marketing contacts to ensure identified opportunities are successfully converted & then tracked.
• Support local agents & sales representatives to identify & win significant sales & contracts, via brand

Business Development Support Contd:engagement & education.
• Work with sales team & key influencers to create events or partner with existing events to assist in achieving brand ambitions within the region.
 Regional Sales Team Liaison: 
• Develop & maintain strong relationships & levels of influence with the local sales team.
• Work hand in hand with sales leadership to ensure brand goals & ambitions for region & customers are effectively planned for & executed.
• Partner with the sales & local market distributors to identify SKUs requiring development & depletion support.
• As requested by the sales team; develop & manage existing brand relationships with key distributor contacts & important image/prestige accounts, “hand-selling” TWE Luxury portfolio.
• Work with sales to develop scorecards to measure local market success & report back to brand team on program activation & regional support.
Work with sales team requirements to attend priority meetings where education & brand engagement is required.
Customer/Consumer Contact: 
• Act as lead contact for top priority collectors that wish to create a personal relationship with the winery, nurturing those relationships to increase DTC wine sales as the Kalimna Club evolves & requires additional support.
  Market Analyst: 
• Report back to on local market conditions to assist with strategic planning, identifying markets that require support.
• Stay ahead of trends & changes in the marketplace ensuring all information is fed to brand, sales & marketing teams.
 
Key Challenges in Achieving Goal(s): (What are the key challenges faced by this role in meeting it’s goals/objectives)

• Engage all relative parties(distributor sales & marketing) to support behind training programs
• Collaboratively work with regional team to understand trainees’ profile & tweak the training focus based on the regional feedback.
• Must be willing to travel for work and flexible around working weekends and throughout key periods
• Positively embrace change & the opportunities it presents whilst demonstrating the need to work smarter & with greater speed & flexibility.

MEASURING SUCCSES IN THIS ROLE
Success in this role would be measured in the following ways:
• Minimum activities at 200/year with at least 80% as actual trainings
• Minimum 6 written articles for PR and wine education
• Strong level of engagement & interaction with the sales & marketing team & an understanding of their brand education & engagement requirements. 
• 360 Degree feedback from key partners within sales & marketing (with specific areas of feedback)
• Timely completion of monthly reporting suite covering::
- Event summary & outcomes.
- Education session summary.
- Regional overview & observation.
- Was the return on the investment visible post visit (recap T&E & event cost)? 

KEY RELATIONSHIPS:
Internal
• Sales & marketing teams.
• Education team from AMEIA
• Local Marketing Trade and Brand marketing teams 
External  
• Distributor sales teams.
• Trade stakeholders (buyers, wine directors, sommeliers, etc.)
• Media & PR.
• Consumers.

WORK ENVIRONMENT: The physical demands described below are representative to successfully perform the essential job functions.  The following percentages are given in terms of an eight-hour workday.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
Work Environment
• Full regional responsibility across all markets specific to China but not limited to HK Taiwan, Japan & Korea.
• Regional Corporate Office.
• Office duties.
• Distributor networks.
• Customers Premises.

QUALIFICATIONS & EXPERIENCE: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, experience &/or abilities required.
 
Qualifications/ Memberships:
• Minimum Level 3, preferred WSET L4
• Advanced wine knowledge & or winemaking background.
• Focused wine related institutions.
• Hospitality background which encompasses a business degree.
• Strong inter-personal skills.
• Exceptional communication skills.
• Ability to think creatively & challenge status quo.
• Ability to quickly adapt & take ownership in start-up type environment.
• Ability to understand & manage to superior financial returns.
 
Experience:
• Min 5 years’ experience in the trade either with Wholesaler or suppler management.
• Have a proven track record in on-premise sales & educational expertise.

How To Apply