Brand Manager (Wine Jobs: Sales & Marketing)

Full Time

  Morgan McKinley

  Shanghai, Shanghai

RESPONSIBILITIES:

  • Assist Marketing Manager to do the brand strategy planning and focus on Brand development including new innovation and product positioning development.
  • Design Off-trade (both modern and traditional)/ e-commerce / Institutional strategy and manage execution.
  • Design and execute digital communication activation.
  • Authors campaign summary/analysis.
  • Budget control and monitoring.
  • Coordination with external (PR / Digital / Media / BTL / partner etc) and internal resource (Trade Marketing / Sales / Finance).
  • Key Project
  • Brand Communication strategy development.
  • E-commerce project.
  • Eco system design and implementation.
  • A&P management.
  • Partnership & sponsorship.
  • Other short term multi-function project.

REQUIREMENTS:

  • University graduate or above, major in Business/Marketing.
  • Excellent English and Mandarin in speaking and writing.
  • Minimum 5 years product management experience with an international luxury/consumer goods company.
  • Strong marketing sense and well understanding on Chinese Millennials.
  • Solid brand marketing knowledges / experiences.
  • Well understanding and experience of social /digital marketing & communication.
  • Good in planning & figures.
  • Good communication & presentation skills.
  • Good wine knowledge.
  • Objective and result oriented.
  • Priority setting and follow up.
  • Time management.
  • Strong commercial marketing sense and be insightful on consumer understanding.
  • Creative and strategic thinking as well as logical analytical skills.

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