Brand Manager (Wine Jobs: Sales & Marketing)

  Jiecheng Beverage Co., Ltd.

  Shanghai, Shanghai

Salary: Negotiable, the above salary is for reference only, we will provide salary matching the actual qualification of the candidate;

 

Reports To: General Manager

 

Job Overview Key Responsibilities:

 

• Initiate the innovation and development of 'Jebsen Wine Estate (JWE)' in China. Support General Manager to develop JWE brand and the category in China, and demonstrate JWE for great success in PRC. Strong commitment to the growth for business.
• Develop and execute branding and marketing strategy and plan to drive brand growth, based on consumer and channel partner insights
• Work very closely with sales team and channel partners to plan and execute sales expansion and drive commercial results
• Analyze sales, market and consumer data to effectively manage the business and develop annual brand plans that ensure long-term brand growth; have a strong understanding of category including key drivers, overall competitive framework, and brand / product landscape.
• Develops portfolio budgets that effectively and efficiently execute key brand strategies, and manages spend within budget 
• Initiate and implement the brand building activities.
• Develops and maintains brand standards and annual plans with clear brand positioning and execution guidelines
• Consults with Finance to include system-wide pricing, price promotion, price / volume / mix analysis, and variance to plan analysis  
• Acts as the creative force and the passionate brand ambassador to internal and external constituents
• Directs activities in public relations, creative functions, and event management 
• Builds collaborative relationships with Principals, Sales, Finance and Operations 
• Leads cross-functional Portfolio initiatives as assigned
• This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

 

job requirements:

 

• 7 years and above experience in Product marketing or innovation from FMCG industry; The successful candidate will need to have great creativity, drive, passion, with ability to influence cross function and mobilize internal / external resources to achieve brand ambition;
• Bachelor degree or above preferably major in Business Marketing and / or Commerce other degrees will also be considered
• Evidence of promotion to higher levels of responsibility in the marketing function is required.
• Demonstrated experience in conducting business across multiple complex projects and strategies.
• Able to work under pressure and drive for sustainable performance.
• Skilled in the use of MS Word, MS PowerPoint and MS Excel at an intermediate level; 
• Proficient in English preferable
• Strong in operating computer software (eg MS Word, Excel, Powerpoint).
• Frequent travel is required.

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