Brand Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  GERARD BERTRAND (http://www.gerard-bertrand.com/)

  Shanghai, Shanghai

Gérard Bertrand, prestigious international wine Brand, owner of 15 wine estates in the Languedoc, South of France, is recruiting a Brand Marketing Manager based in Shanghai to develop its business in China.

Responsibilities

-       Digital ecosystem focus

-       Develop strategic communication planning for Brand and marketing content

-       Develop Brand communication liaising with other departments and Management

-       Team

-       Work with agencies in order to develop Brand awareness on E-Channel (KOL, e-campaigns…)

-       Develop/maintain social media profiles and quality content on key Chinese social

-       medias

-       Manage PR and press relations

-       Continuous tracking of A&P spent for agreed projects

-       Work closely with GB French marketing Team



Profile
Marketing Graduate, with at least 3 years experience in Brand development and digital Marketing, preferably in the Chinese wine and spirits industry.
Excellent knowledge of the Chinese social media.

Fluent French and/or English.
Proficient computer skills (MS Word, Excel and PowerPoint)

Strong creative skills and extremely detail oriented.
Excellent presentation and oral communication skills.
Experience in managing agencies.

Working Conditions
Full time position based in our Shanghai office.
Frequent travel.

 

Salary

To be negotiated.

 

Starting Date

January / February 2020.

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