C&S Reginal Sales Supervisor (Wine Jobs: Sales & Marketing)

  Carlsberg-International Brand Business Unit

  Shanghai, Shanghai

Strategic purpose of the position:

• The purpose of this role is to lead the implementation of the local C&S strategy and operational plan and execution of the C&S brand portfolio across target customers
• Leads local interface with customers and distributors to identify, unlock and build relationships with accounts to deliver C&S brand and channel objectives and targets using C&S On-trade FIT framework

Core responsibilities:

• Acts as the C&S brand and C&S On-trade expert to local customers
• Leverages deep understanding of local C&S market, customers, shopper and consumers to identify local customer opportunities and build customer relationships
• Works with SP Sales Mgr to build compelling local customer proposals and plans to unlock distribution, brand equity building and sales opportunities in local C&S customers.
• Effectively uses FIT framework and selling / activity toolkits to engage customers to stock C&S brand portfolio
• Builds and negotiates customer investment, asset and activity proposals based on outlet guidelines to unlocak customers ensure loyalty & support of C&S portfolio and delivery of brand equity and sales targets
• Works closely with regional TM mgr and Brand Ambassador to agree customer specific activities and events
• Builds and tracks local customer account sales plans to deliver against brand equity, execution and sales targets and KPIs
• Manages local customer budgets for activities to deliver PICOS
• Works with local distributors and distributors sales teams to ensure delivery from them of ongoing effective customer service levels, stock management and payments and ongoing PICOS execution standards in outlets
• Works with distributor technical teams to ensure delivery of equipment and draught quality maintenance
• Inputs data and information into C&S systems to track performance against targets & budgets, update forecasts
• Collect the competitor's first-hand market and sales activity information, and propose corresponding countermeasures

Professional qualification and competencies:

• With brand & industry knowledge and business acumen, strong data analysis ability
• With rich beer knowledge, convey beer taste, styles, quality standards and perfect serve
• Excellent coordination, communication, negotiation and coaching skills
• Integrity/positive/prudent/willing to take responsibility
• Strong at distributor management
• Carlsberg key actions: Team work, motivate, encourage others to succeed, pursue motivation and passion for achieving goals, high quality output, strong sense of urgency, customer-centric, proactive solution, support for change, challenge present situation, initiative, responsibility, adaptability
• Ability to work in a bar channel, including environment and working hours

How To Apply