Commercial Manager (Wine Jobs: Management & Administration)

  Auchan Wines

  Shanghai, Shanghai

Job Description:
Objective, General Mission 

Job purpose: 

• He / She is responsible for Auchan wines sales, and margin, for web sites and Market places. (TMALL / JD / FEINIU) 
• He / She also manage the range / assortment and ensure the On Line range availability. 
• He / She built and manage the promotions according to Marketing plan 
• He / She contributes to the permanent improvement of the web site functionalities and design 
• Based a strong knowledge of the category, he will be responsible of the business development of the category 
• He has to bring his experience to grow the traffic on TMall> 100 Orders / day. 
• He manage the Online team (buyers / procurement / category management / market places) 

Job Duty: 
Commerce:

To set the the promotion according to commercial plan 
- To follow the Items TO, efficiency 
- To control the margin (IFRS / operational margin) 
- To follow the 20/80 comparable items price survey with others competitors web sites. 
- To ensure the SP Policy with Auchan Hypermarkets 
- the To attend and Organize O2O Events, in Business Card with eBusiness O2O Team 
- the To Propose Content for social Networks and News Letter 
- the To the Follow Traffic ON at The Web sites, and Promotion elasticity, and Makes needed adjustments. 
- the To the Follow the Competitors others web sites promotion activities 

Range / assortment: 
- To avoid OOS thanks to the replenishment follow up 
o Range optimization: Bad stock, low efficiency items, new items ...
o Customer service / IT 
- To support Customer service team 
o To give clear answer to customer information request 
- To propose web site / m.mobile improvement 
o To Identify the bugs, and report to IT coordinator 
o To propose new functionalities 
o To improve customer experience 
Management: 
- He / She set up and adjust He / She proper organization according to business development and targets 
- He / She Define and follow his / her team KPI 
Main KPI: 
- Order number 
- Turn over 
- Number of items online 
- Range achievement 
- Out Of stock - On Line 
- IFRS Margin / Operational margin 
- Price index 
- Item efficiency
Customer un-satisfaction rate 

Working Relations 
Internal: 
- Marketing 
- Customer service 
- Catalog 
- Logistic 
- IT coordinator 
External: 
- Product division: Buyers 
- Other support departments 

Qualifications 
Skill: 
- Good experience in managing on line sales 
- Strong commercial sense 
- Good Working and non-Hierarchical Communication Spirit 
- Well Organized. 
- Strong Computers Skills (Excel, Photoshop, PowerPoint) 
- Knowledge IS A PLUS Wine Market 
preference Experience: 
- 2/3 years in E Commerce, or Websites Market Places 
- 2/3 years in Team management
Web site design experience 
- E marketing 
- Wine salesman, or wine buyer 
Qualifications: 
- bachelor business school, marketing 
- WSET 1-2 will consider as a plus 
- Google analytic basic knowledge 
Personal attributes: 
Self-starter who is capable of working both autonomously and collaboratively 
Passion for e-commerce 
Highly organized and motivated 
Pro-actives-positives 
Strong communicator, 
Team spirit