Consumer Insights Manager - Wine & Spirit (Wine Jobs: Sales & Marketing)

Full Time

  Morgan McKinley

  Shanghai, Shanghai


  • Drive consumer / shopper understanding and insights as inputs for commercial and business strategy
  • Collaborating with agencies to ensure project design well addresses business needs. Project execution is accurate with genuine samples and correct data collection method. Report delivery and conclusion that well reflects research objectives and output is actionable to the business.
  • Liaising with Maison on various global research projects to ensure local input and project quality
  • Provide analytical support for different internal stakeholders to ensure that consumer and commercial insights are applied effectively to key marketing decisions

Market and competitor intelligence

  • Market information and competitor analysis for strategy planning and budgeting/brand plan development
  • Market size and market share analysis on total market landscape and channel level
  • Regular monitor on macroeconomic, industry trend and intelligence, luxury trend and consumer trend to prepare quarterly update for internal circulation.

Data & Analytics

  • Work with ISV or agency consolidate and leverage Ecommerce platform data and social listening data and drive effective data utilization for category understanding, trends capture, brand performance analysis and etc.
  • Pilot new analytic tools and drive implementation for internal usage.

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