Digital Engagement Director (Wine Jobs: Management & Administration)

Full Time

  Moët Hennessy Diageo China

  Shanghai, Shanghai

POSITION

Business Strategy :
  • Lead MHDC's digital transformation process.
  • Implement brand digital strategies (digital media, digital data/crm, innovation and e-retail, etc.).
  • Provide clear strategic direction to key internal and external stakeholders.
  • Establish programs to grow market share in China.
  • Develop KPIs to track and measure program effectiveness. 
Marketing Support:
  • Use digital marketing expertise to implement strategies and oversee programs to drive brand growth and build image and equity.
  • Manage creation and execution of both paid and social media plans.
  • Develop and oversee digital creative development and expenditures including paid media, website and social media.
  • Collaborate with brand team colleagues to design and execute digital integrations. Leadership:
  • Manage digital agency relationships.
  • Work closely and directly with Maison and other stakeholders to develop digital strategy for the China market that supports image & equity of brand.
  • Ensure effective communication and alignment of individual, brand & company goals. Manage A&P, overhead and T&E budgets if needed.
  • Be a leader across the organization. Be a trusted advisor to support broader MHDC team if needed.

PROFILE

  • 8-10 years brand marketing and digital marketing experience. Ideally in luxury environment or consumer goods environment, or at agencies. Minimum of 5 years in digital Marketing Function 
Related ：
  • Significant direct marketing experience leading a large scale, nationwide online consumer engagement/acquisition/retention management across multiple channels. Experience in managing programs across a marketing mix that includes a variety of communication vehicles.
Digital Skills:
  • Familiar with a variety of Interactive/Digital Marketing tools, including email, display advertising, affiliate, SEO/SEM, social media, and mobile. Ability to identify and work with agency partners, fostering a culture of innovation. 
Management Skills:
  • Demonstrated success in building organizational capabilities through process design, organizational development, training of peers regarding basic digital trends and technology applications.
General:
  • Experience working within the food or wine world a plus. Experience working in partnership with sales is required. PR experience and understanding of editorial process is a plus. Other relevant industry experience includes E-commerce, wireless/telco, retail, financial services, media/publishing, and technology.

How To Apply

https://www.lvmh.com/talents/our-offers/digital-engagement-director-mhap00162/

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