Marketing Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Shanghai,
Shanghai
Gérard Bertrand, prestigious international wine Brand, owner of 15 wine estates in the Languedoc, South of France, is recruiting a Trade Marketing Manager based in Shanghai to develop its business in China.
Responsibilities
Develop brand and trade marketing strategies with the China General Manager and the Gerard Bertrand French Marketing department:
Brand Marketing :
- Digital ecosystem focus
- Develop strategic communication planning for Brand and marketing content
- Develop Brand communication liaising with other departments and Management Team
- Work with agencies in order to develop Brand awareness on E-Channel (KOL, e-campaigns…)
- Develop/maintain social media profiles and quality content on key Chinese social medias
- Manage PR and press relations
- Continuous tracking of A&P spent for agreed projects
Trade Marketing:
- Work with agencies in order to develop POSM & key marketing tools for customer promotions
- Develop, deliver & execute marketing material & programs for customers
- Adapt trade marketing activity by channel
- Give clear direction to sales team for activity execution such as promotion, trainings and events
- Continuous tracking of A&P spent for agreed projects
- Control A&P investment from Tier 1 partners
- Work closely with GB French marketing team
Profile
Marketing Graduate, with at least 3 years Trade and/or Brand Marketin g experience in the Chinese wine and spirits industry.
Passionate about French wine, and a good understanding of the overall wine industry.
Fluent French and/or English.
Proficient computer skills (MS Word, Excel and PowerPoint)
Strong creative skills and extremely detail oriented.
Excellent presentation and oral communication skills.
Ability to work independently.
Working Conditions
Full time position based in our Shanghai office.
Frequent travel.
Salary
To be negotiated.
Starting Date
February 2020.
How To Apply
Please include a Cover Letter.
