Sales Manager Off-Trade East (Wine Jobs: Sales & Marketing)

  EMW Fine Wine

  Shanghai, Shanghai

EMW Fine Wines specializes in family owned wineries, from the most prominent wine regions worldwide. We are now exclusively distributing more than 320 labels from 12 different countries to Hotels, Restaurants, specialized wine shops, high-end retail chains and private customers all over China.
EMW Fine Wines focuses on high quality wines, carefully selected and professionally marketed and distributed. We are playing an active role in the market place, implementing wine education programs in China.
The dynamism, the experience and the professional service of the EMW team have contributed to one of the most successful development in the Chinese Market.

Responsibilities:
Sales
- To be familiar with all company products and its categorized pricing structure prior to approach customers.
- Capable to utilize company’s competitive advantage (collective resources and market positioning) in doing business in regional markets.
- To work due-diligently in developing new potential WS accounts in the designated territory within company guidelines.
- Maintain acceptable margins of sale within company policy.
- Conduct regular sales visit for all the active accounts to maintain and develop further business partnership.
- Dealing with Key National Off-Trade customer accounts directly, National On-line accounts and Corporate Clients.
- Implement national Off-Trade promotions in designated territories.
- Hire, Manage and evaluate Promotion Sales people in Off-Trade shops to drive additional business in designated territory.
- Check daily sales report on back order.
- To have sufficient understanding/observation and be very clear in targeted customers’ needs and their unique business environment when conducting business.
- Using sales skills and product knowledge to sell and directly responsible for Off-Trade, On-line and Corporate accounts to achieve sales target set up by Area Director monthly.
- Follow up on finalization of business contract for respective accounts as well as renewal for current accounts.
- Achieve 3 Months’ probation target of 2 million.
- Achieve yearly sales target of RMB 4 million for 2017, not including existing deals.
- Sales target can be adjusted according to existing customers transferred.

Promotion
- To design, plan and implement effective promotion and activity to facilitate sales of EMW products in targeted account under the guidance of Area Sales Manager.
- To compile projected profit and loss statement (deal sheet) for all promotion events and keep track on the actual result for future reference.
- Arrange and coordinate local tasting and marketing events to drive additional revenue.
- To follow up the plan in implementation of nationwide promotion campaign.

Customer service support
- To follow through on their daily operation requirement in terms of inventory management (placing order, delivery and replacement) training needs.
- Provide promotion, sponsorship and festival support.
- Provide professional wine education service.

Market Intelligence
- Be on full alert on market trend of imported wine market trend by closely followed up on local newspaper, magazine, internet and other media.
- Conduct weekly competitor market survey on their new products promotion and pricing tactic and to report to Area Sales Manager for proactive strategic planning.
- Collect competitors’ catalog and promotion collaterals for internal reference.

Collection payment
- To be very prudent when negotiating on payment terms for contract and should strictly adhered to company policy unless approved by senior management.
- To be responsible for month end payment collection for the assigned accounts and alert management when in doubt.
- Achieve average collection of 90% and follow up company policy and criteria in selection accounts to avoid bad debt issue and alert management when in doubt.

Reports and Follow Up
- Compile sales call and statistic report to update Area Director on work progress.
- Follow up on finalization of business contract for respective accounts as well as renewal for current accounts.
- To update account profile on daily basis with regards to contact, ordering pattern, and price structure with updated wine selection and business agreement.
- Monthly Sales & Collection Report.
- Weekly Sales Report.
- New Customer Development Report.