Senior Brand Manager (Wine Jobs: Sales & Marketing)

Full Time

  Morgan McKinley

  Shanghai, Shanghai

Job Purpose:

We are looking for a senor brand marketing manager candidate for my client, one of the biggest wine and spirits MNC. This role will be based in Shanghai. This role will be responsible for the brand development and brand building of a consumer-centric, trend-leading and creative brand. The position will play a central role in adapting global strategy, driving brand creativity and business expansion, connecting tribes, influencers and consumers, establishing brand social values, and leading brand team and cross functional teams to execute brand plans in a cutting- edge way.

This is an exciting role for a dynamic, creative and passionate brand marketer looking to take on new challenge of managing one of China's most dynamic imported spirits brands.

Key Responsibilities and Job-Related Characteristics:

1. Brand Management

* Own the preparation, development, implementation & evaluation of Brand plan activities which will include all areas of consumer marketing mix: Brand strategy, Communication strategy and activation platform of development of brand community and tribes, development of digital channel content and E-Commerce strategy.

* Lead the development and roll-out of the brand platform to continually optimize and strengthen the brand creativity and consumer connection.

* Lead brand team to develop brand communication and content including all the consumer touch points (ATL/BTL). Develop consumer overall recruitment/retention strategy covering owned media, EPR media, KOL/influencer programs and BTL channel activations.

* Lead brand team to launch brand limited editions and drive brand excitement and new drink rituals from Limited Edition launch campaigns

* Lead brand team to Develop brand social strategy and lead the implementations on brand owned media.

* Lead ambassador team to drive tribe connection and advocacy in the brand community and advocacy in the influencer world.

* Work with global brand team on strategy, campaign and content adaptation

* Work with brand activation team and sales team to develop brand expansion plan and accelerate business growth.

* Monitor and control marketing results against budget & plan.

* Financial Management

* Challenge the spend required for each marketing activity to ensure efficiency and effectiveness of spend to reach the defined brand goals.

* Proactively challenge all quotes from key partners and agencies to ensure we are continuously getting the best value.

2. Business Leadership

* Champion within the business and inspire and motivate key stakeholders to align on and implement the brand strategy and activation.

* Present proposals, briefs, plans and activities to top management, brand company, the sales team, customers, suppliers, etc.

* Lead cross functional teams to achieve key business objectives.

* Liaise with all stakeholders on various marketing issues and maintaining strong relationships with all stakeholders - especially trade development & the domestic sales teams.

3. People Management

* Set annual objectives and track performance of community manager, assistant brand manager and brand ambassadors

* Coach the team to deliver their individual objectives and competency building.

Required demonstrable Personal Skills:

* 8 years+ working experience in marketing preferred with the industry of fast fashion, sports or new retail

* Solid brand management experience in both strategic planning, campaign planning, social planning and implementation

* Demonstrates proactivity and initiative with a good sense of ownership of projects

* With DNA of creativity, edginess

* Very into new generation insight/touch points and fashion & lifestyle trend

* Proven solid strategic, analytical and planning abilities

* Open-minded and passionate; strong interpersonal and influencing skills

* Excellent communication and presentation skills; confident to present formally to internal and external audiences

* Openness in diversity value.

* Fluent English and Mandarin both in written and spoken.

* University graduate with bachelor degree or above.

How To Apply

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