Senior Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time


  Shanghai, Shanghai

About Our Client 
My client is one global leading top 5 wine producer, has entered china market for more than 20 years, top market share in premier imported wine category. 
About The Role 
In this newly created role, my client is looking for an experienced and senior Marketing Manager to play a key role in activating and executing marketing activities and helping delivery of the growth objectives of China area. 
This position has direct functional oversight for leading and driving all marketing activity in China including brand strategy, channel marketing, trade marketing in shop and online, marketing and brand management, product development, content marketing, consumer education and innovation, and all other activities associated with supporting Brand's China growth within China and managing the China marketing team. 
Other responsibilities include: 

Build on China marketing plan and execute in China; Be the critical bridge between HQ Brand Marketing and the local market. 

Support trade & drive execution;Initiate and execute the marketing plan in China to help customers and retailers reach and educate more consumers about the Brand range of products and matching marketing goals to the right products 

Brand Tracking & Measurement; Gain market and consumer insights to develop marketing and competitor intelligence to support and drive the innovation and strategy programs 
About The Person 

University degree in Marketing, Masters or similar 

7-10 years' experience in a lead/management marketing role preferably within FMCG categories or consultancy environment specializing in FMCG 

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