Senior Trade Marketing Executive-Retail (Wine Jobs: Sales & Marketing)

This role is responsible for the
1. Delivery and execution of BTL marketing materials & programs
2. Delivery of every piece of non-media related brand content, POS & trade presenters
3. Takes the core brand activity and then makes it work across retail channel and customers

KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Manage and execute ‘in full & on time, with excellence’ (IFOTWE) the BTL elements of all key brand programs.
• Manage and execute IFOTWE agreed experiential programs.
• Assist line manager to deliver the final execution plans for retail channel
• Continuous tracking of $A&P spend for agreed projects
• Manage brand POS & Inventory
• Closely monitor execution of key programs to capture leanings and drive for continuous improvement
• Build strong relationships with internal stakeholders to ensure clear communication, direction and execution of marketing programs
• Actively participates in continuous improvement around culture and personal development.
• Manage and nurture agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table.
• Assist line manager manage and execute ‘in full & on time, with excellence’ (IFOTWE) the sales execution plan for all key portfolio initiatives.
• Assist communication and engagement with sales team for key portfolio initiatives across various channels and markets
• Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety

KEY RELATIONSHIPS
 Internal
• GC -  Trade Marketing and Brand Marketing Team
• GC - Regional Sales Managers
• GC General Manager
• GC Brand Ambassador
• Local Finance
• Local Supply Team
External
• Approved BTL Agencies
• Customers & Trade
• Design/Material Agencies
• Promoter/Merchandising Agencies
 
KEY DECISION MAKING IN THIS ROLE: (What are the key decisions made in this role?)
 
• KEY CHALLENGES IN ACHIEVING GOAL(S): (What are the key challenges faced by this role in meeting it’s goals/objectives)
 
• Managing multiple activities across multiple brand portfolios with tight deadlines
• Excellent time management required to overcome day to day operational challenges and demand from marketing/sales team.
• Manage relationships with agencies and suppliers
• Healthy Interaction across China to foster competitive spirit whilst also harnessing the collective power of the combined team
• Manage cross functional relationships to influence strategy and actions
• Positively embrace change and the opportunities it presents, whilst demonstrating the need to work smarter and with greater speed and flexibility
• 
QUALIFICATIONS & EXPERIENCE:
Qualifications
• University Degree, with a marketing major preferred

Experience, Competencies & Skills:
• FMCG trade marketing experience, 3+ years preferred
• FMCG retail channel experience will be beneficial
• Strong project management & planning skills
• A clear and confident communicator who can build strong relationships
• Ability to work autonomously and self-regulate workflow and approvals as necessary
• Proven experience in creation and implementation of BTL programs
• Experience in managing agencies
• Experience in managing $A&P budgets

Closing Date: 25th October 2019

Here at Treasury Wine Estates we encourage those who, like us, see the possibilities when life is lived with sleeves rolled up and minds left open. From all walks of life and from all parts of our business, every voice is heard and every voice is welcome. Each one of us here defines ourselves and in turn, it’s that spirit that defines us.