Senior PR & Marketing Executive (Wine Jobs: Sales & Marketing)

Full Time

  Madison Fine Wine Auction (

  Shenzhen, Guangzhou, Shanghai, Guangdong

Job Description

Job Title:

Senior PR & marketing executive




China (Shenzhen / Guangzhou / Shanghai)

Reporting To:

CEO, Auction


Position Summary

Drive ongoing marketing and PR activities for a newly established Hong King-based fine wine auction house  including development and execution of a strategic marketing plan.  Identify and build relationships with key media and influencers across China, Hong Kong and abroad.

PR & External Communications

  • Develop and execute an aggressive PR plan, best leveraging relationships with media and influencers to driv e coverage and awareness of the company.  
  • Create and implement a social media calendar covering Facebook, Instagram, WeChat and other channels. 
  • Work with client relationship and design teams to prepare and execute regular client emailers and maintain up to date mailing lists. 
  • Implement initial SEO strategy and ensure website content is updated regularly, in accordance with SEO strategy.

Paid Advertising

  • Plan and execute paid advertising campaigns throughout the year to build awareness and drive conversion; monitor performance and analyse results. 
  • Work alongside SEM agency to create, execute and monitor performance of paid search and social media campaigns and develop further opportunities with them.

Auction Events

  • Arrange and execute, with the support of the client relationship team, regular auction events and drive media awareness around these events
  • Collaborate on the creating an event that delivers great client experience. 

Functional Responsibilities

  • Oversee the design team and all photography requirements ahead of and during auction events.
  • Responsible for setting the tone for the client perception of the company by delivering communications that align with the brand ethos.
  • Leverage resources at hand to create content, working closely with the design team.
  • As required, assist and work with other departments within the company.








中國 (深圳 / 廣州 / 上海)







  • 制定並執行積極的公關計劃,最佳利用與媒體和影響者的關係來改善公司的業務覆蓋和知名度。
  • 建立並實施涵蓋Facebook,Instagram,微信和其他渠道的社交媒體日曆。
  • 與客戶關係和設計團隊合作,準備和執行常規客戶電子郵件來往,並定期更新客戶郵件列表。
  • 實施初始SEO策略並確保定期更新網站內容。



  • 計劃和執行全年付費廣告活動,以提高知名度並推動轉換,同時監控績效並分析結果。
  • 與SEM機構合作,建立、執行和監控付費搜索和社交媒體活動的表現,並與他們發展更多合作機會。



  • 在客戶關係團隊的幫助下,安排並執行定期拍賣活動,並為活動進行媒體推廣
  • 協作推動可提供客戶卓越體驗的拍賣活動。



  • 在拍賣活動之前和期間監督設計團隊和所有拍攝要求。
  • 了解公司價值和精神,再為客戶對公司的看法奠定基調。
  • 利用手上的資源內容,與設計團隊密切合作。
  • 協助並與公司內部的其他部門合作。


  • 學士學位或以上。葡萄酒教育或認證加分。
  • 有葡萄酒的相關工作體驗。
  • 認識針對葡萄酒市場的媒體和影響者,與高淨值個人客戶的相關渠道。
  • 熟悉SEO原則和最佳實踐,擁有實施經驗。
  • 曾與高淨值人士進行溝通和維持關係加分。
  • 良好人際關係和溝通技巧,團隊導向,積極主動的問題解決者,注重細節。
  • 出色的組織能力,與各種媒體互動的能力。
  • 流利的英語和普通話,粵語加分。
  • 熟練掌握分析工具。

How To Apply

Send your CV to Yannes Chow to apply

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